Is anybody out there fifty something?

Now that I have finally put pen to paper, no I'm in the technological age it is fingertip to keyboard, I have realised just how invisible the world of the fiftysomethings is.  

Does anyone admit to being in this decade, or do modern people make a swift leap from the fabulous forties to taking up with the ranks of the OAPs, having spent ten years of denial?  Apart from dear Mary Portas, who else has tried to champion the cause of us as we control the middle age spread, take a keen interest in anti-wrinkle cream and allow the occasional thought about just what type of retirement might be facing us.  Do we have to accept that H & M is not the best place to look for an outfit and start buying our clothes in Sainsbury’s?  

Where is the fashion magazine with a target audience of (dare I say the dirty words)  middle age, whose editor seeks out models with eyes that sparkle with all the happiness and heartache the decades have launched at us, not just the usual plus size girl and token 70 year old with steely grey hair. 

I think we are the lost generation as far as retail and media are concerned.